Sales enablement is an iterative process, not a one-off. Over time, you build and refine the resources that help your business’s sales team to close more deals. These resources may include content, tools, and processes to effectively sell your product or service to customers. When implemented properly, Sales enablement empowers your sales team to engage buyers throughout the buying process, while coming away with more closed deals. https://slidecast.com/sales-enablement/
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