Bing Lee

The history of the Chinese trader is well known around the world. For centuries, China has been central in global trade and in recent times has made once inaccessible electronic technologies available to those who previously could not afford it, making items such as televisions the ‘norm’ rather than a luxury. In New South Wales, the Lee family is synonymous with affordable electronics. Many of us are familiar with the Bing Lee TV and radio commercials of the last four decades. The catchy jingle “I like Bing Lee” is a part of the local pop culture and captures the essence of the family’s objective – to be a wide-reaching, low-cost electrical goods retailer b********* ard-working Aussie family. HUMBLE BEGINNINGS Bing Lee was born in 1906, in Yantai, a port city in eastern China's Shandong province. In the 1930's, Bing was a merchant trader in Chinese linen, providing for his wife, young son, and daughter. In 1937, in search of business opportunities, Bing made the difficult decision to leave his family and sail to Australia with the intention of returning with money to support the family. Bing found employment and lived the Western Suburbs of Sydney, saving money to take back to his family. But in 1939, World War II began. The Japanese occupation of China made it impossible for Bing to leave Australia. He was unable to return home or contact his family. Bing’s wife and children were battling to survive back home. The family faced famine in the area where they lived and had to survive by trading their possessions and living on rations. Due to Australian policy at the time, Bing could not support them financially. There was no way to get the money to them. He would not hear from his family until the end of the war in 1945.

Bing Lee

Location: 144 Shellharbour Road, Warilla NSW

Contact No. ********3122 View

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